Demographics

Gender

  • 54% :: Female

Age

  • 89% :: 18-44

Education

  • 71% :: University/College

Employment

  • 73% :: Full Time

Income

  • 58% :: $50,000+

Reasons by Age Group For Utilizing a Taxi

  • 18-34 :: Entertainment – Dining, Bars, Clubs
  • 25-49 :: Business – Travel, Appointments
  • 35-54 :: Tourism – Hotels, Attractions
  • 35+ :: Necessities – Shopping

Notable Spending Trends

  • 42% of trips are for business
  • 16% are out of town visitors
  • 86% visit a restaurant at least once per week
  • 81% visit a bar at least once per week
  • 57% visit a nightclub at least once per week
  • 64% frequently go dining and dancing
  • 78% go to the movies
  • 85% participate in sports
  • 31% attend major sporting events/theatre
  • 72% use a cellphone